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Business Identity Card

A focused tool to help a business clearly define what it exists to do, who it serves, and what it intentionally chooses to focus on.

 

It creates a shared reference point that anchors decisions and reduces unnecessary distraction.

When this is the right tool

  • The business is early-stage or evolving
  • The business is early-stage or evolving
  • Decisions feel reactive or inconsistent

How to use this tool

This product is supported by a template guide designed to help you approach the tool intentionally and get the most value from it.
 
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